Kukla's Korner

Puckin' Around With Spector

Entries with the tag: bettman

Forecasting the PR Strategies for “NHL CBA 2012”.

With the NHL formally serving notice last week to the NHLPA of its desire to “terminate and/or modify” the current collective bargaining agreement by September 15th, hockey fans know for certain another potentially contentious round of labor negotiations will begin soon.

Given the toxic atmosphere between the two sides during previous CBA talks, there’s concern among some pundits, bloggers and fans that there could be yet another lengthy lockout.

Speculation has been brewing for months over what the league could seek (another reduction in players’ revenue share, lowering of the salary cap, salary rollbacks) and possible reaction/counter-proposals from the PA. We probably won’t know the official positions of both sides until mid-summer.

In the meantime, the only certainty is the league, led by commissioner Gary Bettman and his trusty team of labor negotiators, will be calling the tune for this dance, as they always have. It is anyone’s guess which side could emerge victorious, and as history has shown, those which claim victory in these labor squabbles often find it costly.

It’ll be interesting to see if the league employs the same public relations strategy as it did during the previous two lockouts, painting the NHLPA leadership, the players and their agents as the bad guys.

Since it worked so well in the past, it wouldn’t be surprising if the league resorts to that playbook again.

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  Tags: bettman, cba, nhl, nhlpa, pr


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