from Steven Impey of Sports Pro Media,

The broadcast partners for three of the four US major leagues are set lose out on more than US$1 billion in combined TV advertising revenue due to the coronavirus-enforced shutdown, according to new research.

That figure, which forms part of a study carried out by ad sales specialists MediaRadar, is based on the net spend of 900 companies who advertised during National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB) broadcasts between March and May last year. That is the same timeframe MediaRadar anticipates the leagues will be forced to close during the Covid-19 outbreak.

Specifically, the data shows that NBA broadcasts generated US$839 million in advertising revenue during the three-month period last season, while NHL games brought in more than US$120 million and the MLB accrued more than US$60 million.

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