from allan Muir of Sports Illustrated,

Here’s the thing that really stood out while compiling this ranking of the greatest hockey commercials of all time. Few of them involve anyone who is vaguely recognizable.

Oh, sure, there are spots that feature Sid and OV and Teemu and Kovy that ended up cracking the list, but in many, the game itself does the selling. The romance of hockey is the pitchman.

And while most of these originate in Canada, and some may require a certain sensibility to fully appreciate, all of them succeed in celebrating some aspect of the great game.

I’m not sure how many of these actually moved some product, but they all hit the mark as testimonies to the love of hockey.

continue to watch the Top 12.

This one did not make the cut...