Kukla's Korner Hockey

Kukla's Korner Hockey

The 2019 All-Star Game Sweater

01/09/2019 at 1:02pm EST

Portland, Ore. / New York (January 9, 2019) – adidas and the National Hockey League (NHL) today unveiled the new, eco-innovative and ocean-inspired adizero Authentic jerseys for the 2019 Honda NHL® All-Star Game– the first-ever NHL hockey jerseys featuring repurposed and upcycled materials created in partnership with Parley for the Oceans.

adidas, all-star jerseys, parley, eco-friendly, green

The new special edition adizero Authentic Pro x Parley jerseys will be worn by the NHL’s best players exclusively for the 2019 SAP NHL All-Star Skills™ on Friday, Jan. 25 (6 p.m. PT / 9 p.m. ET, NBCSN, SN, CBC, TVAS) and for the 2019 Honda NHL® All-Star Game on Saturday, Jan. 26 (5 p.m. PT / 8 p.m. ET, NBC, SN, CBC, TVAS) at SAP Center in San Jose, Calif., home of the San Jose Sharks.

Created with Parley Ocean Plastic™, a range of materials made from upcycled marine plastic debris, each jersey is crafted to be a symbol of change in the movement to protect the oceans. By spinning a threat into thread, the adidas x Parley partnership gives new purpose to plastic bottles (polyester) and other plastic waste intercepted in marine environments. As a part of their partnership and joint commitments to ending marine plastic pollution through the Parley AIR Strategy (Avoid, Intercept, Redesign), adidas and Parley rework these various marine plastic waste materials into technical fibers that create the material framework of a durable, yet breathable fabric that is optimal for adidas performance apparel.

“As the creator sports brand, we create products tailored for an athlete, their sport, life and world and we’re excited to introduce the special edition adizero Authentic Pro x Parley jerseys,” said Dan Near, Sr. Director of adidas Hockey. “This initiative continues adidas’ commitment to bring the brand’s biggest initiatives to the sport of hockey; led by ADIZERO – the lighter, cooler, stronger jersey that redefined fit, feel and lightweight construction; followed by SPEEDFACTORY – the first-ever high-performance running shoe created for Stanley Cup® Champions, and now the introduction of Parley into the adizero Authentic NHL jerseys – the first-ever environmentally-conscious hockey jerseys.”

“The NHL is a recognized leader in addressing major environmental challenges and preserving the roots of our game,” said Brian Jennings, NHL Chief Branding Officer and Executive Vice President. “adidas has been an incredible partner in our efforts and shares our commitment to promoting sustainable business practices. Each year, the NHL All-Star Weekend serves as an opportunity to showcase innovations across all aspects of our game. This year’s NHL All-Star Game in San Jose is the perfect setting for adidas to introduce environmentally-conscious jerseys that complement our focus on environmental stewardship.”

Inspired by the colors of the game - crisp white, like a fresh sheet ice and contrasting black, like a brand-new puck - the environmentally-conscious uniforms create an instantly classic aesthetic that pays homage to tools of the game. To create a more contemporary look, the jerseys feature each team’s crest, marking the first time that team logos are being used for NHL All-Star jerseys. Previously, All-Star jerseys have featured the NHL Shield and conference logo.

Additional design details include contrasting black or white perforated numbers, names and sleeve stripes, along with the 2019 NHL All-Star event patch on the right shoulder. Signifying an authentic jersey and symbolizing eco-innovation in the movement to protect the oceans, the Parley logo is featured inside the back of the collar. For the three-game tournament – played in a 3-on-3 format featuring four teams – the home team will wear black and the away team will wear white jerseys.

At the forefront of innovation, design and craftsmanship, the adidas adizero Authentic jersey takes the hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction. The adidas adizero Authentic jersey is lighter, cooler and stronger, featuring adizero lightweight cresting and twill numbers, adidas Clima® technology and Aeroknit detailing, the platinum NHL Shield and an interior fight strap.

The special edition adidas adizero Authentic Pro NHL All-Star x Parley jerseys will be available for $200 USD | $220 CAD each at adidas.com,adidas.CA, NHLShop.com, NHLShop.ca and NHL team stores. For more information and images of the new jerseys, please visit http://news.adidas.com/US and join the conversation on Twitter and Instagram via @adidasHockey, @adidasca, @NHL#teamadidas#NHLAllStar.

adidas is committed to increasing the use of eco-innovative materials such as Parley Ocean Plastic® and regenerated ECONYL® yarn in its products as a replacement for virgin plastic and a symbol and catalyst for longer-term change. In addition to the special edition adizero Authentic Pro x Parley jerseys, each player and coach will also receive adidas x Parley gear, including adidas ZNE hoodies and pants. Additionally, NHL All-Star Weekend will see the integration of Parley with several activations at Fan Fest and inside SAP Center Arena.

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at [email protected]

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