“If I’m a sponsor, and I’m already looking at the NHL as a fringe sport compared to the Big Four (NFL, MLB, NBA and NHL), this lockout is a real issue.” It’s just not a pretty picture for the NHL going forward.”
-Ed O'Hara, managing partner of New York based SME Branding. Rob Rossi of the Pittsburgh Tribune-Review has additional quotes from Penguins players on the lockout.
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