from Elliotte Friedman of Sportsnet,
According to multiple sources, the league believes it will be able to retain $80 to $90 million in sponsorship revenue that would have been lost in 2020-21 without new initiatives. What’s particularly interesting is that these are all one-year contracts for brand preservation and make-good value. It allows everyone to test/learn the true value of these placements, without locking into long-term marriages.
What you are going to see:
HELMET DECALS
You’ll notice that the first three sponsors — Capital One (Capitals); Prudential (Devils) and Bridgestone (Predators) — have their names on those teams’ arenas. This sponsorship is reserved for that kind of major partner. Teams are allowed to use one sponsor with the home helmets, another for the road helmets if they wish. (There is also the option of placing an ad on practice helmets.)...EXPANDED BENCH SIGNAGE
There are already ads on the boards behind the coaches as they stand, but what’s also being discussed are ads on the glass. Over the holidays, an LED system will be tested, but there will be stiff standards against glare onto the ice and into the players’ faces, so that’s no guarantee....EDGE WRAP
On the glass, just above the boards. Six different configurations, including behind both nets. See-through. Two partners to share the opportunity.TARP SEAT COVERS
If you watched last summer’s playoffs in the bubble, you saw these in the lower bowl. Neutral colours, no black so the puck is hidden from goalies....
a bit more on most of the above topics...
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