from Elliotte Friedman of Sportsnet,
In Calgary, Athabasca University will unveil its executive MBA, “The Business of Hockey.”
The idea began with player agent Ritch Winter, who took his brainchild to Brian Burke when Burke was GM in Toronto. Burke loved it, and, a few years ago, made a presentation at an NHL Board of Governors meeting to help along the process. But it takes time.
“It was all about finding the right university,” Winter said. “What I did learn was there are a lot of rules and restrictions. You don’t just walk in and start. It took two full years to get through all of the provincial hoops and regulations.
“We are looking for a new pool of candidates,” he continued. “People who can bring a different perspective. (Blackhawks president) John McDonough came over from baseball and brought a new perspective. Is there someone in Silicon Valley who created a successful (mobile) app or a production technique?
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