from an email I just received,

Budweiser is launching a new campaign this Super Bowl Sunday. You may remember the response from last year’s Budweiser’ Flash Fans ad. Well, this year, Budweiser is back at it and we wanted to share a taste of what’s to come. A hint: the campaign features the newest piece of must-have hockey gear that will help Canadians celebrate hockey’s most exciting moments.

One video here and two below...