from John Ourand of SportsBusiness Journal,
After five years of on-again, off-again negotiations, Fox Sports and the NHL finally have reached an agreement for in-market streaming, according to several industry sources....
The streaming deal is wrapped into other deals involving rights outside of a team’s home market. All told, Fox is paying an annual rate in the low eight figures combined for the streaming and outer-market deals, sources said....
The NHL deal is significant in that Fox Sports now has in-market streaming deals with all the big sports leagues that offer it. It signed its first in-market streaming deal with the NBA three years ago and completed the MLB deal earlier this spring. It has not released any consumption information or adoption rates for its local NBA or MLB streams, so getting a sense of viewer interest has been hard to gauge.
The NHL breakthrough came in recent months as some of Fox Sports’ linear TV NHL deals were expiring. Fox was in the midst of negotiating a new outer-market rights deal for its RSNs — a deal that enables Fox to carry, for example, Kings games in Los Angeles’ “outer market” of Hawaii and Blues games in St. Louis’ “outer market” of Kansas City.
Fox and the NHL also were negotiating around the NHL’s planned new Las Vegas franchise and coverage areas. Fox carries Ducks and Kings games in the Las Vegas market, but will have to give up rights to that market when the new team starts in 2017. By contract, Fox was due to get a rebate from the teams since it was going to have to scale back its distribution from Las Vegas.
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