TORONTO (July 4, 2016) – With plenty of free agency fireworks to talk about, Canadians made this year’s FREE AGENT FRENZY on TSN a record-breaker. Overnight data from Numeris confirms TSN’s seven-hour FREE AGENT FRENZY broadcast on Canada Day (July 1) attracted an average audience of317,000 viewers – making it the most-watched FREE AGENT FRENZY ever.

FREE AGENT FRENZY marked a 7% increase in average audience compared to last year’s edition. In total, 2.3 million unique Canadian viewers tuned in to watch TSN’s FREE AGENT FRENZY, with audience levels peaking at 531,000 viewers just after 12:30 p.m. ET.

Throughout FREE AGENT FRENZY, TSN Digital platforms attracted more than 500,000 video views and nearly 1.3 million unique visitors. All summer long, fans can head to TSN.ca for news on free agent signings and trades as they break during the off-season.

On Twitter, #FREEAGENTFRENZY was a top trend in Canada throughout the day.