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Watching Rogers/Sportsnet

from David Shoalts of the Globe and Mail,

From the first week of December through the NHL all-star break last weekend, the early Eastern games on Saturday nights on the CBC and the Rogers networks had an average audience of 1.696 million, down 6 per cent from the same period a year ago when the games were only on the CBC and drew an average audience of 1.803 million. A lot of this can be blamed on the dismal performance of the Toronto Maple Leafs, whose audiences drive the ratings more than any other team.

Things are worse for the Western games, as the average audience from December through January was 765,000, a 19-per-cent decline from the previous year. And audiences in the most prized demographic for advertisers, ages 25 to 54, are down 25 per cent compared to 2013-14.

Another big event did not go well for Rogers, as the audience for the Winter Classic outdoor game between the Washington Capitals and the Chicago Blackhawks on Jan. 1 drew just over 1 million viewers, down almost 2.6 million from the 2014 game, which had 3.6 million viewers. However, that was understandable because the 2014 game featured the Maple Leafs and the Detroit Red Wings.

Since Rogers budgeted for a 20-per-cent increase in viewers this season and went to advertisers with a similar increase in rates, the declines are continuing bad news.


Filed in: NHL Media, Hockey Broadcasting, d, | KK Hockey | Permalink
  Tags: rogers


gowings's avatar

Well, they just suck. I am sorry, but my family and I watched more games with TSN. Now, the content, broadcasters, analysts, shows, etc…by Sportnets is just not comparable….not even close. To the point that we don’t bother watching it. This is not just an “adaptation” period….there are too many elements that are not good.

Go Wings

Posted by gowings from MTL on 01/31/15 at 11:11 AM ET

Ajax19's avatar

I totally agree.  HNiC used to be appointment viewing for me.  I loved watching both games and would always tune in between periods.  Now, I have zero interest.  The between period stuff isn’t nearly as good, the production values aren’t great and a lot of the play-by-play and color talent is pretty awful.

In the past, I’d ALWAYS watch the CBC broadcast instead of FSD if the Wings were on.  Now?  Never.  I tried it once and whoever they had calling the game was atrocious.  Some of the worst commentary I’ve ever heard. 

HNiC is currently a former shell of itself. 

Posted by Ajax19 on 01/31/15 at 11:35 AM ET

Red Winger's avatar

Agree, gowings. I had hoped Rogers would be much better than what it is currently offering. Yeah, we know they are offering a bunch of games, but if the production and on-air personalities aren’t very good then it really doesn’t matter.

HNIC wasn’t broke, but they tried to fix it anyway. Now it is un-watchable at times, at least IMO.

Replacing McLean with Strombo was nothing short of ridiculous.

Posted by Red Winger from Sault Ste Marie, MI on 01/31/15 at 11:56 AM ET


This was, unfortunately, predictable because of the three big hockey broadcasters in Canada (CBC, TSN, Sportsnet) they were easily the worst.  The only hope I had when this was announced was that they might poach some of TSN’s talent, but that didn’t happen, and now it’s really sad to see Elliotte Friedman being surround by a bunch of buffoons.

Just awful.

Thanks Gary.Ass.

Posted by Garth on 01/31/15 at 12:13 PM ET

Hockeytown Wax's avatar

completely agree wilt all of you.
Music beds sound like they’re made with a $50 mini keyboard ... voiceover announcers are cheesy as hell ... and then theres Strombo and Kypryos.

I’ll echo what garth said ... i too feel sorry for elliotte ... the only decent broadcaster on the panel surrounded by no talent.If Rogers was smart, they would have thrown a shit-load of money at CBC and said “here, you do saturday night for us and we’ll do the rest”.

I hope they go broke ... they just suck.

Posted by Hockeytown Wax from West Bloomfield, Mi. on 01/31/15 at 07:40 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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