Hosting their first Stanley Cup Final game since 1998, the Capitals defeated the Golden Knights, 3-1, in Game 3 on Saturday on NBCSN to take the series lead, 2-1. Game 4 between the Golden Knights and Capitals is set for tonight from Capital One Arena in Washington, D.C., at 8 p.m. ET on NBC. Pre-game coverage begins at 6 p.m. ET on NBCSN.
The Game 3 TAD of 3.576 million viewers, according to Fast National data by the Nielsen Company and streaming data by Adobe Analytics, was up 18% vs. last year’s Pittsburgh-Nashville Game 3 (3.033 million) on NBCSN, NBCSports.com, and the NBC Sports app, and up 25% vs. the comparable 2016 game (Pittsburgh-San Jose, 2.859 million).
TV-only viewership peaked at 4.154 million viewers between 10:45-11 p.m. ET.
Digitally, Game 3 is the second-most streamed NHL game in history, behind only last Wednesday’s Game 2. Game 3 delivered 322,000 uniques (+20% vs. 2017) and 25.3 million live minutes (+54%). The Average Minute Audience of 137,000 viewers was up 71%. Game 2 produced NHL streaming records of 366,000 uniques, 27.0 million live minutes, and an AMA of 140,000 viewers.
Locally, Washington, D.C.’s, 15.2 rating for Game 3 is the market’s highest-rating ever for an NHL game on NBCSN. Las Vegas’ 18.3 local rating is its second-highest NBCSN game, behind only last Wednesday’s Game 2 (19.8).
Following are the ratings for the Top 10 markets for Saturday night’s Stanley Cup Final Game 3 on NBCSN:
Rank | Metered Market | Rating |
| | |
1 |
Las Vegas |
18.29 |
2 |
Washington D.C. |
15.17 |
3 |
Baltimore |
7.45 |
4 |
Buffalo |
6.44 |
5 |
Pittsburgh |
5.11 |
6 |
Richmond |
4.77 |
7 |
Minneapolis |
4.52 |
8 |
St. Louis |
3.16 |
9 |
Ft. Myers |
2.92 |
10 |
Norfolk |
2.83 |
Through three games (one NBC, two NBCSN), the 2018 Stanley Cup Final is averaging a Total Audience Delivery of 4.230 million viewers, up 14% vs. 2017 (3.726 million). The entire 2018 Stanley Cup Playoffs (81 games) is averaging 1.327 million viewers, up 8% vs. 2017 (1.224 million).
Game 3 of the Stanley Cup Final concluded NBC Sports’ cable coverage of the 2018 Stanley Cup Playoffs, which produced a TAD of 1.054 million viewers (66 games) across NBCSN, CNBC, USA Network, Golf Channel, NBCSports.com, and the NBC Sports app, making it the second-best cable delivery in 21 years, behind only 2014 (1.098 million).
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