from the ESPN Press Room,

ESPN has released its creative promoting the National Hockey League’s return to The Walt Disney Company’s linear and direct-to-consumer platforms for sports – ABC, ESPN, ESPN+ and Hulu. “All for Hockey” embraces the intersection of hockey and humanity, telling the story of the game of hockey from the perspective of a wide variety of fans. ESPN worked with agency Fallon and director Michael Lawrence to capture that sentiment, focusing on creating real intimacy in each scene.

The creative debuted last night during ESPN’s coverage of Monday Night Football and will run across Disney’s owned and other paid linear and digital platforms in the lead up to and throughout the NHL season.

“TWDC believes in the game of hockey, and as real fans, we are thrilled to bring this game to center stage,” said Laura Gentile, Executive Vice President, Commercial Marketing, Disney Networks & ESPN. ‘All for Hockey’ looks into the lives and passions of hockey fans, who can now enjoy the NHL in more ways than ever before, including more than 1,000 games on ESPN+”

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Below, watch the spot.