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Versus Ratings Up

NHL’s television partner has released some of their ratings today, showing growth in viewership over last season.  As of January 22, 2008:

  • national household ratings up 50%
  • total viewership up 36%

Additionally, the NHL All Star Game was the #1 rated NHL telecast for Versus ever, aside from post-season play. 

Full content of the press release is below, all figures provided by Neilsen Media and Versus research.


All-Star Weekend Numbers Reflective of Overall Growth of the NHL on VERSUS

STAMFORD, Conn. (January 29, 2008)—VERSUS, the exclusive cable television home of the National Hockey League (NHL), earned a .8 national household rating which translates to 588,736 viewing households and 796,717 total viewers for its telecast of the 2008 NHL All-Star Game from Atlanta on January 27.  The All-Star Game telecast propelled VERSUS to a Top-15 ranked cable network among the key male demographics in impressions:  Men 18-34 (ranked #10), Men 18-49 (ranked #12) and Men 25-54 (ranked #15).  All figures are according to Nielsen Media Research and VERSUS Research.

VERSUS headed into All-Star weekend with significant growth in both ratings and viewership as compared to the 2006/07 season-to-date average.  As of January 22, national household ratings show an increase of 50 percent (.3 vs .2), household impressions are up 28 percent (190,502 vs 148,296) and total viewership is up 36 percent (264,774 vs 195,118).  The 2008 All-Star Game was also the number-one rated NHL telecast on VERSUS outside of post-season play and the number-nine rated telecast out of all 251 live telecasts the network has aired in both the regular and post-season. 

Locally, VERSUS was a top rated cable network in several key hockey markets on January 27 for the All-Star Game telecast.  These markets included: Buffalo (#1, 3.3 rating), Pittsburgh (#3, 3.0 rating), Detroit (#4, 2.8 rating), Philadelphia (#3, 2.2 rating), Minneapolis-St. Paul (#2, 2.1 rating), New York (#11, 1.0 rating). 

Compared to the 2007 NHL All-Star Game, this year’s telecast saw a 14-percent increase in household rating (.8 vs .7), household impressions were up 18 percent (558,736 vs 474,298) and total viewership increased 18 percent (796,717 vs 672,948).  Among key male demos, the network showed a 46-percent increase in viewership for Men 18-34 (155,333 vs 106,667), a 43-percent increase among Men 18-49 (319,186 vs 223,179) and a 17-percent increase for Men 25-54 (258,487 vs 221,231). 

The 2008 SuperSkills Competition also saw considerable increases in ratings and viewership over the 2007 SuperSkills Competition.  Compared to last year, the 2008 installment showed a 25-percent increase in the household rating (.5 vs .4), a 26-percent increase in household impressions (353,854 vs 280,297) and a 29-percent increase in total viewers (551,574 vs 428,488).  Among key male demos VERSUS showed a 23-percent increase in Men 18-34 (148,890 vs 121,257), a 37-percent increase among Men 18-49 (236,778 vs 172,361) and a 33-percent increase in Men 25-54 (194,925 vs 146,847). 

Compared to the 2007/08 regular season average of 31 NHL games on VERSUS, the All-Star Game telecast on January 27 saw a whopping 201-percent increase in total viewers (796,717 vs 264,774), a 193-percent increase in household impressions (558,736 vs 190,502) and a 167-percent increase for the household rating (.8 vs .3).  Among key male demos the network showed a 253-percent increase in viewership for Men 18-34 (155,333 vs 44,027), a 220-percent increase for Men 18-49 (319,186 vs 99,831) and a 163-percent gain for Men 25-54 (258,487 vs 98,209). 


Filed in: NHL Media, Hockey Broadcasting, d, | KK Hockey | Permalink
  Tags: all+star+game+2998, demographics, media, neilsen+ratings, versus, vs


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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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