from RIANOVOSTI,
“With KHL and NHL hockey, the level of the game is close overall, but there’s a huge difference between the images,” said Rotenberg, who heads up big-spending SKA’s business and marketing operations, in comments carried by the Russian edition of Forbes magazine.
“There’s the feeling that gods are playing [in the NHL], but here it’s not clear who’s playing, grey faces, yellow ice.”
“The result is low-cost TV rights and a lower number of fans.”
With many of the KHL’s teams playing in shabby Soviet-era surroundings, Rotenberg said part of the blame for the KHL’s presentation problems lay with regional governments’ reluctance to fund modern arenas.
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