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No Whiteout For Winnipeg

via the Winnipeg Free Press,

A story making the rounds Sunday about the new Winnipeg NHL team’s name missed the mark. The website http://www.sportslogos.net posted a story Saturday that True North had registered the name “Whiteout” and proposed it was the only thing the new team could be called.

A few media outlets reportedly bit on the story but it was discounted Sunday by True North’s Scott Brown.

True North, in fact, has registered the name “Whiteout” with the Canadian Trade-marks Database of the federal government. It did so on May 4.

But it has done so, Brown said, only to protect future use of the phrase or term if and when it’s needed. The whiteout was the mark of playoff fever in the NHL’s previous stay in Winnipeg.

Brown said that Whiteout will not be the new name of the Winnipeg NHL team.

Filed in: NHL Teams, Winnipeg Jets, | KK Hockey | Permalink



Winnipeg will be an active, progressive team, a credit to Canada, no matter what name is chosen. Personally I prefer the Jets, the history is there…

Posted by allan hewitson from Kitimat, B.C. on 06/06/11 at 02:33 PM ET

Wings_in_NYC's avatar

The Whiteout??? You’ve got to be kidding me. Just do what you can to get the Jets name back and call it a day. Everyone there will be wearing Jets jerseys or looking to buy a new Jets jersey anyway. Whiteout….pfffffft.

Posted by Wings_in_NYC on 06/06/11 at 05:49 PM ET

Wings_in_NYC's avatar

Forget what I said. I only read the first paragraph.

Posted by Wings_in_NYC on 06/06/11 at 05:49 PM ET


I just can’t see them being anything but the Jets.  If they are worried about people not buying merchandise, make a new logo.  Regardless, fans will buy the new RBK jerseys anyway, so I don’t see how they will lose money there.

Posted by pens fan in baltimore on 06/06/11 at 09:12 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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