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NHL Hires PR & Marketing Firms

from Brand Week,
As part of its strategy to ramp up efforts following a season-long lockdown, the National Hockey League said Tuesday it has signed a roster of marketing, communications and PR agencies "to help reconnect with fans and launch the 2005-06 season." Conductor, Los Angeles, an entertainment and brand agency, will use its "Hollywood storytelling skills" as the NHL's lead marketing communications and integration agency. CarryOn Communication, New York, will oversee strategic brand and consumer public relations. Rogers & Cowan, Los Angeles, will handle entertainment public relations. Media services will be overseen by PHD. Financial terms were not released.


Looks like Al Strachan was right after all.  Let’s go back about 4 months shall we….

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com