NHLPA executive director Donald Fehr talked throughout the lockout about growing the game internationally as key to growing HRR. The NHL owners have often gazed across the Atlantic as an underexposed market for the North American version of the game. Under the circumstances of an Olympics nine time zones away, can the NHL game be helped by attendance in Sochi? Is it worth postponing the NHL schedule for two weeks to grow the game with little or no input to the process?
Something has to change to make it worth everyone's while. The talk will begin shortly and a resolution has to come quickly, because in terms of the Olympics, it’s not that far away.
-John Shannon of Sportsnet where you can read more on the Olympics/NHL debate.
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