Kukla's Korner

Kukla's Korner Hockey

Marketing the Player

from the Ottawa Sun,
The NHL free-agent market -- no one's free, but there is a lot of marketing going on. The league's absence last year gave all players a chance to return on a level playing field, and it's unlike anything we have experienced in the past. Some players maintained their skills by representing their country in international competition. Others chose to stay in shape overseas. But the NHL is the standard by which hockey excellence is measured. We know the names of the players in the top echelon, and some (Jarome Iginla) will likely be more reliable that others (Bobby Holik). That being said, there's money to be made on both sides -- and with the ability to score a "name," most teams are jumping at the chance to add a known player, thereby increasing the odds of a marketing angle to sell their fans on. Here are some of the standouts on both ends of the spectrum:

read on

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com