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Financial Picture For The NHL

from Sean Shapiro of The Athletic,

The prospect of a full NHL season with fans in the stands is buoying hopes for a significant — and needed — financial boost next year, but league executives are raising concerns over a vital driver of revenue: season tickets.

Despite a new national TV deal in the U.S. and increased sponsorship opportunities thanks to the widespread legalization of sports gambling, the NHL remains heavily dependent on the box office, which is why ticket sales — particularly of season packages — are a focus heading into 2021-22.

“I think you’ll see everyone selling out to start the season. There’s an appetite and want for live sports, live events — sports and concerts — so in October and November, it’ll be easy to sell. People have been cooped up for two seasons; they want to see games,” one team executive said. “But I am worried, frankly, about the December (numbers) and after that. People missed live events, but I also think people started to notice they didn’t miss going to 41 live events in a season.”

Executives of several teams interviewed by The Athletic said they have seen a dip in sales of full-season packages. While the overall appetite for tickets hasn’t dropped dramatically, they said, the types of packages in demand have changed.

continued ($$$)

Filed in: NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
 

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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