Kukla's Korner Hockey
Fighting An Uphill Battle
by Paul on 09/22/05 at 02:21 PM ET
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The NHL offered a first glimpse of its new ad campaign Wednesday night, and the experience was akin to watching a movie trailer: Lots of flash, lots of drama, lots of promise. But will "The New NHL" will be the kind of entertainment worth shelling out your hard-earned bucks to see in person or if it will be an "I'll wait for the video" experience? And can a Hollywood fantasy help drive a better reality for a league that just endured the first season-long work stoppage in North American pro sports history?
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at pk@kuklaskorner.com