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ESPN Needs the NHL

from the LA Times (reg. req.),
At least hockey fans are familiar with the strategy ESPN is using in its off-again, on-again interest in NHL television rights. It is called dump and chase. Dump the contract in April, let Comcast do the dirty work and make the NHL a tangible offer, then chase the contract again. Comcast dropped the puck this week with its two-year, $100-million offer to televise the NHL on its Outdoor Life Network, which is the kind of found humor Gary Bettman's league seems to pride itself in. Ice hockey, the quintessential indoor sport, on the Outdoor Life Network? That makes as much sense as having more NHL franchises south of Kentucky than in Canada, but that's the NHL.


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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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