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Adidas Leaving The NHL After The 2023-24 Season

from Greg Wyshynski of ESPN,

Adidas will not return as the NHL's official supplier of uniforms and apparel when their agreement expires after the 2023-24 season, the NHL confirmed to ESPN on Thursday.

Sources told ESPN that Adidas, which has two years remaining on its seven-year deal, was the catalyst in not seeking to renew with the NHL. The league has started to make other apparel companies aware that the rights are back in play.

continued

Filed in: NHL Talk, | KK Hockey | Permalink
 

Comments

SYF's avatar

CCM.

And I’ll jump for joy.

Posted by SYF from impossible and oddly communally possessive sluts on 07/28/22 at 04:09 PM ET

yzer19man's avatar

Time to bring back Koho

Posted by yzer19man on 07/28/22 at 04:39 PM ET

TreKronor's avatar

We hardly knew ye.

Wonder how much money they were losing on the deal and if they’ll have a hard time finding a new vendor. All the more excuses to do more ads.

Posted by TreKronor on 07/28/22 at 10:47 PM ET

Kaszycki and his Krew's avatar

Remember Sandow SK?  They made jersies in the 1980’s.  And Starter apparel wear?  I still have my 1990’s era Islanders Starter jacket!

https://www.youtube.com/watch?v=CBZDxatZxew

Remember the Starter commercials?

This one below is for a midwest sporting goods chain - Dunhams (are they still around - never heard of them)

https://www.youtube.com/watch?v=yTAXcnuxajo

Posted by Kaszycki and his Krew on 07/29/22 at 12:42 PM ET

d ca's avatar

Posted by SYF from impossible and oddly communally possessive sluts on 07/28/22 at 04:09 PM ET

Posted by yzer19man on 07/28/22 at 04:39 PM ET

CCM owned Koho, Jofa, and Titan. In 2004 they merged with Reebok (Reebok essentially bought them out for $400M) and shut down Koho, Jofa, and Titan.

Adidas merged with Reebok in 2006.

In 2017, Adidas sold CCM to a private equity firm based in Canada for $100M. But Adidas lent 1/3 of the money to the private equity firm (as that firm was losing money in the market at the time). No one knows the private equity loan term—but these are usually multi-year agreements.

In terms of what CCM could offer the NHL, the size of its parent company (and possibly the loan to Adidas) could limit it from getting the NHL rights.

I think the rights will go to Fanatics/One-Team partners. They are actively looking to expand their licensing rights to other sports (from the colleges they currently serve). Link is HERE.

Posted by d ca on 07/29/22 at 03:15 PM ET

Avatar

This one below is for a midwest sporting goods chain - Dunhams (are they still around - never heard of them)

Posted by Kaszycki and his Krew on 07/29/22 at 12:42 PM ET

Yes, they are still in metro Detroit. Just got a gift card for my daughter’s birthday two days ago.

Funny story: In the 1990’s, my friend and co-worker would go to Dunham’s on our lunch hour to look for some hockey stuff. Store was practically empty. When the two workers in the back saw us come in the front door, they took off for the back room, unavailable to help. Happened more than once to us. Pretty funny, actually, how bad their ‘service’ was.

Posted by exor54 on 07/29/22 at 03:28 PM ET

d ca's avatar

Posted by Kaszycki and his Krew on 07/29/22 at 12:42 PM ET

Dunham’s is like a combination of Olympia Sports and Sporting Authority. The closed a bunch of smaller stores in malls but they are still in 23 states: they focus on equipment (team sports, golf, hunting, fishing, kayaking) and have apparel (esp shoes) rather than the other way around like they were years ago—hence the starter jacket commercial which featured other things. But maybe I just visited the smaller stores in and near malls back then. And they don’t advertise anywhere near like they used to.

Posted by d ca on 07/29/22 at 04:08 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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