Kukla's Korner

Goal Line Report

All About Branding

From Wayne Karl at MaxHockey.com:

Before either of them had even been drafted into the NHL, let alone play their first game, John Tavares and Victor Hedman began their careers as product pitchmen.
On June 25, a day before the 2009 NHL Entry Draft, Reebok-CCM Hockey showed its faith in the eventual first and second overall selections by signing both to long-term, head-to-toe endorsement deals for on- and off-ice product.

Tavares, of Mississauga, Ont., will represent CCM, and Hedman, from Sweden, will endorse Reebok. Both deals involve on-ice equipment such as sticks, skates and helmets, as well as off-ice wear. In Tavares’s case, the arrangement calls for his own apparel line, while Hedman will have footwear in bearing his name launched in Sweden.

Click here for more.

Filed in: | Goal Line Report | Permalink
  Tags: john+tavares, nhl+entry+draft, victor+hedman


Be the first to comment.

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.


Notify me of follow-up comments?


Most Recent Blog Posts

About Goal Line Report

Patrick has a tremendous passion for hockey. Besides covering the Rangers and the NHL for Kukla's Korner, you can also find Patrick's work over at Sportsnet.ca, The Red Light District Hockey Blog, NHL Home Ice, and Liam Maguire's Ultimate Hockey web site.

Prior to writing for the above mentioned outlets, you could find Patrick's musings at hockey web sites/outlets such as TheHockeyNews.com, TheFourthPeriod.com, Spector's Hockey, Hokeja Vestnesis, Blueshirt Bulletin, SNYRangersBlog.com and many more.

For questions, comments and hip checks, feel free to e-mail Patrick at patrickhoffman3530@gmail.com.