Canucks and Beyond

What Do You Think of Digital Dasher Boards?

10/30/2008 at 4:52pm EDT

A press release from the LA Kings today noted this:

I.C.G., the leader in wireless digital signage solutions, today announced that they have deployed a wireless digital dasher board for the Los Angeles Kings 2008-09 season at STAPLES Center, replacing a section of traditional steel and plastic dasher board that surrounds the playing surface.

Unfamiliar with this technology, I contacted Will Geoghegan, the director of marketing at ICG, and he was good enough to email me back more details and some photos:

The digital dasher board is very durable, featuring commercial grade LCD monitors built in a shock-resistant, integrated dasher frame mounting system. The clear face is covered with a high-strength Lexan material.

So far, the STAPLES center is the first deployment of our technology in this custom application (wireless digital signage in the dasher board).

Photos property of I.C.G



Other teams—like the New York Islanders [which can be seen in this YouTube clip which David at Hockey pointed me to this morning]—already appear to have the same built-in LCD monitors. Though I suppose those aren’t wireless, if ICG’s installation at Staples is supposed to be the first.

Either way, these are becoming a common sight around NHL arenas, and are liable to become moreso in the future. As such I’m curious what hockey fans think of that.

Certainly they’re a good deal for the advertisers since the images stand out so strongly, but might the lighting be too bright for the preference of NHL fans?

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