Canucks and Beyond

Marketing NBA Style

12/20/2006 at 6:53pm EST

For all the NBA idiocy in the news this week, they do know how to do some stuff right. Witness this Christmas video production for NBA fans. (Click here or the image, and it will download and open in WMP.)

image

What might be the NHL equivalent? I’m thinking… a nice, nuclear family of four, a couple of hot cocoas and a cozy sit-down to watch a hockey game after the meatloaf is put away. Then Mom turns on the Christmas tree lights, Dad says, “Time for hockey!” And then the kids (as well as the rest of us) immediately pass out from the boredom of it all.

C’mon, NHL. Gimme something fun! Rumor has it that “sex sells”, ya know.

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