Canucks and Beyond

It's a "challenge" all right...

02/20/2007 at 12:57pm EST
Like a lot of Canucks hockey bloggers, this site has been featuring some advertising for the team as they work to promote their Ultimate Canucks Fan Challenge, and they've been aggressive and clever in their campaign. (That may have something to do with the agency that designed the promotion. I can't say for sure, but it's been smartly done.)
As the Yankee Canuck has pointed out a few times, some of the fan submissions have been genuinely frightening. But that's to be expected and there are some gems, too. You can head over here to find out more about entering your ideas, if you haven't already. (note: just so you're aware, that previous link automatically launches a video/audio track, which is annoying.)While I briefly considered making my own submission with a friend, I stalled out when I came across this comment in Mediacaster Magazine yesterday:
"The goal, organizers say, is to challenge the fan base to create its own videos, songs and shorts as well as still photography and ‘photoshop'd’ fun to show their support for the team in whatever way they can think of – without using pornography or sexually explicit content, showing dangerous or illegal acts, or acts of real violence."
It's a creative stranglehold, I dare say, so I'll just have to leave the brilliance to others.I'm sure the world is grateful.

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