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Entries with the tag: ticket prices

Raising Canucks Ticket Prices is Bad Strategy

A week ago, the Canucks announced their plan to hike ticket prices for next season. The amount isn’t much (up to 3.3% for a certain percentage of tickets) but the decision to follow through on this raise is significant. In an economy such as this one, with so many people being laid-off or seeing their job otherwise downsized, this isn’t a very sound PR move. 

Canucks’ chief operating officer Victor de Bonis argues that “the 2009/2010 price hike is the lowest since the team moved to GM Place in 1995”, presumably believing this shouldn’t be a significant issue for consumers. Further, he feels the team is justified in its inflation:

“We’re not isolated from the economic issue but the product is very good and the team is right there so the fan base continues to be very strong and supportive.”


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  Tags: hockey+fans, ticket+prices


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