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Abel to Yzerman

Day 2: What’s In Your Wallet?

Day 2 of the “Replace the Fire On Ice Graphic Because It Sucks” campaign is rolling right along.  Matt Schwartz of fame has thrown his hat in the ring and his effort is worthy of your applause.



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I LOL’d…Literally

Every time I see those three capital letters strung together I have to (a) shotgun a beer, (b) email my friends from high school to discuss failed conquest attempts from two decades ago and (3) watch six consecutive identical Sportscenters, waiting for a hockey reference that never comes.  Why? Because, as we’ve touched on before, “LOL” and all its acronymical (yep, we just go ahead and make words up here at A2Y) sisters don’t fit into what I would refer to as “guy vernacular”. 

But yesterday, I read something that made me—yes, literally—“laugh out loud.”

And I’d like to share it with you in hopes that you will also.

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And The Contest Begins…

We have our first entry in the “Replace the Fire On Ice Thing Because It Sucks” contest.  Before I show you HockeyinHD‘s art though, a little investigation is required.  I was perusing the LGW message boards and saw a post from Icer who pointed out something we already know.  The Wing advertising geniuses aren’t exactly original.

Fire on Ice is the name of a synchronized skating team in Australia....

Also, the title of a documentary about figure skaters…..


And finally, the name of one of the forums over at…..

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Early Returns: Fire On Ice Sucks and Sucks Hard

“Fire On Ice”, the slick marketing tool and logo design for the Wings’ ‘07-‘08 season, has elicited quite the response from A2Y readers since we posted it here yesterday.  Featuring a pinkish hue, empty JLA seats and all the indicators of a power point presentation designed 6 minutes before the meeting starts, it would appear that—once again—the Wing communications/advertising romper room has failed.

But we’re all about presenting solutions when we see problems.  Evidence?  This.

Problem: “Fire On Ice” is a low-rent, hastily designed, dumpster diving bad idea of a device that won’t grab any new fans and could likely drive many of us away.

Solution:  A contest.

Yes, by god, a contest.  Here’s the deal.  Design your new graphic, complete with slogan, and .(JavaScript must be enabled to view this email address).  I’ll post them as I receive them and we’ll all vote a few days prior to training camp.  The winner will be displayed throughout the season on the front page here and maybe we’ll even work a prize into the equation.

Remember: Wit wins in every situation. Sarcasm is encouraged and denigration of other teams and fan bases is certainly well within the boundaries of our definitions of good taste.

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More Marketing Genius

Fire on Ice brother.  Fire on Ice.  The Wings, in their never-ending quest to keep their fans informed and happy, have unveiled next year’s marketing slogan.  If you haven’t seen it, here’s the image to accompany it.


Like it?  Great.  You’ve got the banners, the Winged Wheel in a position of strength amongst the logos of some other squads who will fall far short of Detroit’s ‘08 Cup coronation and an action verb…“igniting.”  Powerful stuff.

But hey…take a closer look.  What are all those little boxes beneath the banners?

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Kris Draper: Hockey Exec

As you may know, Draper has ventured into the hockey ownership/management arena.  He’s entered into a partnership with the Flint Generals and seems to be setting himself up to stay in the game after his retirement in 2020. 

“I had an opportunity to get involved in the business end of hockey, learn how things run, and I’m interested in that. The game has been so good to me. It’s something I’ve done my whole life. When I’m finished playing, just because my career comes to an end doesn’t mean I’m done with hockey.”

More from the Flint Journal.

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Daddy Feds:  My Soul Aches For My Eldest Son

Within minutes of the story hitting the wires, George Malik posted an article from the Russian daily Sport Express that claimed a Sergei Fedorov return to Hockeytown is an idea brewing in both camps.  Frigging George.  The guy’s a bloodhound.  That was back on July 12th.  If you haven’t seen it, head over there and read it.  When you’re done, get back here because there’s another article from that same edition I want you to see.

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A Summer Redoux: Michigan Sports Blog of the Week

How about that Dive fans?  A little French in the post title for you.  Like that don’t you? 

So last year, when the summer got long and the heat was so oppressive that we begged Ken Holland (we? I meant “I”) to sign Gerber, Carter and Peca; we started a little diddy here that we like to call the Michigan Sports Blog of the Week.  Unfortunately, I initiated that endeavor just before I fell off the face of the earth and eventually re-surfaced under the flag of the The Emperor. 

But we’re bringing it back with a vengeance brother.  And this week we re-introduce that feature with Mack Avenue Tigers.

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Perfect Strangers

I’ve made a command decision.  The Wings’ skate-on song for the ‘07-‘08 season should be the tune that comes in at #7 on the IwoCPO top fifty.  Deep Purple’s “Knockin’ At Your Back Door”.  It’s got all the necessary ingredients: the haunting violins at the beginning, the wholesome family lyrics that speak of unrivaled linguistic abilities and an intro that could easily work even the most comfortable JLA crowd into a frothing frenzy.

See what I mean?

So, yeah, that’s what I’m thinking about.  And when my mind strays that far you know (a) that alcohol’s involved, even at 0740 on a Saturday morning or (2) a post could very well follow that is all over the map: hockey, culture, Lord of the Rings references (That’s sarcasm.  There will be no LOTR references.  For those of you who are Ring fans, you have my apologies for [a] getting your hopes up and [2] well, I guess for being Ring fans in the first place).

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Remembering Vlady

Nice little piece from the AP’s Larry Lage.  Not sure if The Emperor’s run this yet. If not, have a look.

Vladimir Konstan­tinov shuffles his feet slowly with the help of a walking frame.

It’s a bittersweet accomplishment for the former Detroit defenseman, who almost lost his life in a limousine crash a decade go.

“It’s hard to explain how it feels when you see Vladdy now,” former Red Wings captain Steve Yzerman said Wednesday, the 10-year anniversary of the accident. “He is alive, first of all. But we all know what kind of athlete and personality he was.”


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About Abel to Yzerman

Welcome to Abel to Yzerman, a Red Wing blog since 1977.  No other site on the internet has better-researched, fact-laden and better prepared discussions than A2Y.  Re-phrase: we do little research, find facts and stats highly overrated and claim little to no preparation.  There are 19 readers of A2Y. No more, no less. All of them, except maybe one, are juvenile in nature.  Reminding them of that in the comment section will only encourage them to prove that. Your suggestions and critiques are welcome:


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