by Paul on 06/08/09 at 01:30 PM ET
note: Versus released this today due to an issue with Arbitron over the weekend.
NEW YORK, N.Y. (June 8, 2009)-VERSUS, the exclusive cable television home of the National Hockey League (NHL), garnered a 2.8 national HH rating and averaged 3,448,431 viewers for its Game 4 telecast of the 2009 Stanley Cup Final on Thursday, June 4, when the Pittsburgh Penguins defeated the Detroit Red Wings at Mellon Arena to even the series 2-2. The game, which peaked at a 3.4 HH rating between 10:15 and 10:30 p.m., was the highest-rated and most-watched Stanley Cup Final game on cable since 2002. VERSUS, for the 8:00-10:45 p.m. time period, was the top-rated cable network in the country among all key male demos.
VERSUS’ coverage of Game 4 was highest-rated and most-watched telecast ever in network history, beating the previous high set just two days earlier on Tuesday, June 2, for Game 3 of the 2009 Stanley Cup Final (2.6 HH rating and 2,955,348 average viewers). Compared to the average of VERSUS’ two Stanley Cup Final telecasts last year (1.9 HH rating and 2,479,977 average viewers for Games 1 & 2), the network saw 42-percent growth in HH ratings and a 30-percent increase in viewership for the two telecast average of the 2009 Stanley Cup Final (2.7 HH rating and 3,211,572 for Games 3 & 4).
Locally, VERSUS garnered a 14.7 HH rating in Detroit and a 27.5 HH rating in Pittsburgh, making VERSUS the top-rated network (broadcast and cable) for the time period in both markets. VERSUS was also a top 5 cable network for the time period in New York, Chicago, Boston, Washington, DC and Philadelphia, among others.
VERSUS concluded its coverage of the 2008/09 NHL season with tremendous gains in ratings and viewership as compared to the 2007/08 season. The network saw 27-percent growth in viewership for the 2009 Stanley Cup Playoffs overall after garnering more than 20-percent viewership growth during the regular season. The 2009 Conference Finals were the highest-rated third round on cable since 1998, with HH ratings up 25 percent and average viewership up 30 percent from 2008, while the Conference Semifinals were the highest-rated second round on cable since 1997.
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