NEW YORK (November 24, 2008) – The National Hockey League (NHL) today announced a marketing alliance with the Champions Hockey League (CHL), the newly formed European club championship under the authority of the International Ice Hockey Federation.
The CHL began play on October 8, 2008 in 12 European markets. Based on early success, the pan-European league is already scheduled to expand to 22 markets for next season.
Following the NHL’s participation in September’s Victoria Cup, a pre-season tournament in Bern, Switzerland which featured the New York Rangers and two CHL clubs, the two leagues began discussing further cooperation on various marketing initiatives which has led to the new alliance.
The leagues have agreed to form a working group to look at the future of the Victoria Cup, explore other competition formats between the leagues, create joint promotional and sales efforts and develop other cooperative initiatives to foster growth in hockey across North America, Europe and worldwide.
USA Hockey announced Monday it has selected the Buffalo Sabres and HSBC Arena in Buffalo, N.Y., as the host for the 2011 International Ice Hockey Federation World Under-20 Championship (commonly referred to as the IIHF World Junior Championship). Dwyer Arena on the campus of Niagara University will serve as the secondary facility for the event. The 10-nation tournament features the world’s best players under 20 years of age.
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