Kukla's Korner

‘Direct’ Marketing

Blog: KK Hockey By Paul

from the LA Daily News,

For the first time, the Kings will significantly cut back their advertising, particularly in terms of newspaper ads and billboards, and divert their resources to more hands-on endeavors, including clinics at local rinks and donation of equipment. The goal is simple: To make hockey fans out of the area's youth, and by extension get their parents involved in the sport and make all of them into Kings fans. "Some teams create a fan-development program but they simply dip their toe in, and don't invest enough to make it work," Hunter said. "This is a great sport, but there aren't enough kids playing it. "What we're trying to do, in terms of marketing, is shoot with a laser. It's a more measured return. You get more out of your marketing dollars if you reach out directly to people, and that's what we're trying to do. It's more effective, in the long run, than running an ad every day in the newspaper."
read on

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All Eyes On The Cup

Blog: KK Hockey By Paul

from Bob Hunter of the Columbus Dispatch,

Not make the playoffs? Why on earth would anybody believe such a preposterous notion? The Blue Jackets have the best team they have ever had — that seems absolutely certain — and on the eve of the first game of the season, their locker room was brimming with confidence. This is it, folks. All those devastating injuries, those heartbreaking lastminute breakdowns, those broken promises … gone. These Blue Jackets have talent. They’ve got experience. They know they’re going to win. "Everyone starts the year like that," winger Jody Shelley said. Huh?
read on

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Bad First Home Impression

Blog: KK Hockey By Paul

from Don Brennan of the Ottawa Sun,

Today, Ottawa fans are nodding their heads in agreement about Gerber's lack of "spectacular." And they can only hope they don't see many more nights like the one that just passed from their new 'tender. For on a home opener that saw the Senators lay a big fat egg, Gerber wore the yolk on his face. He gave them something they haven't had here in a long time, all right. At least not since Patrick Lalime played his way out of Ottawa on April 20, 2004 -- in Game 7 of a first round playoff series loss to (almost) these very same Leafs.... The Senators were a bad lot in this embarrassing, 6-0 home opening loss to a team that will have its hands full making the playoffs. And a very inconsistent Gerber -- in two periods before being mercifully replaced -- was the worst of it.
more

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Ref Injured

Blog: KK Hockey By Paul

via the AP,

Referee Rob Martell left the San Jose Sharks' game against the St. Louis Blues in the third period Thursday night after getting hit in the left eye by an errant puck. He was taken to a hospital for evaluation. When struck, Martell fell face-first on the ice. He stayed down for several moments before being helped to the dressing room, leaving a pool of blood on the ice behind the Blues' net.
If any of the KK readers have an update, please feel free to leave a comment.

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So True

Blog: KK Hockey By Paul

I knew it was going to be a bad night when I opened the candy package before the Wings game last night. image image

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The Favorite- Ducks

Blog: KK Hockey By Paul

from the OC Register,

Buoyed by the addition of superstar defenseman Chris Pronger in a summer trade with Edmonton, the Ducks enter tonight's regular-season opener against the Kings at Honda Center as trendy and popular picks to skate off with the most revered and famous championship trophy in all of sports. Supposed experts on both sides of the border, impressed primarily by the presence of Pronger and fellow Norris Trophy winner Scott Niedermayer, are lining up to cast their respective lots with the Ducks, a team that has reached the playoffs four times in its 12 seasons.
more

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Starting To Get It

Blog: KK Hockey By Paul

from the Toronto Star,

It's not very likely that "National Hockey League" and "progressive thinking" are paired up in many word association tests. But the league has made a lot of progress in the past year in improving the quality of its TV product. The first sign that things have changed at NHL headquarters is a new TV ad campaign that features the game's stars. While the ads are hit-and-miss, the point is that the NHL is promoting its most valuable assets — its best players. It's a major improvement over the faceless gladiators that heralded hockey's return last season.
read on

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600 For Shanny

Blog: KK Hockey By Paul

via the AP,

Brendan Shanahan scored twice in his debut with the New York Rangers on Thursday night, becoming the 15th NHL player with 600 goals. Shanahan electrified the Madison Square Garden fans in the second period with a breakaway goal that gave New York a 3-1 lead in its season opener against Washington. He reached the milestone in more typical fashion, putting a puck in from in front of the net during a delayed-penalty call at 2:58 of the third.

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Hockey Names

Blog: KK Hockey By Paul

from Fox Sports,

The NHL has seen it's share of classic nicknames over the course of its history, so we figured we'd take a look at some of the greatest. To be sure, this was no easy task. Our first list, after editing, ended up at just under 100 names. But we were able to whittle it down to the best of the best. Keep in mind, this is not a reflection on the talent of the player, just his alias. Therefore, classics like "Super Mario" and "The Rocket" won't make the final cut. Likewise, we also have to look past immortals such as "Toe," "Mr. Hockey" and even "The Great One" — not to mention "The Grate One." And while there's nothing like a Hall-of-Fame-caliber father and son combination, there will be no mention of "The Golden Jet" or "The Golden Brett." "The Silver Jet" is right out. We're going to focus on the mean, the original and the witty. So let's get to it.
read on

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Pronger Ailing

Blog: KK Hockey By Paul

from Spector at his Fox Sports blog,

TSN reports Anaheim Ducks defenseman Chris Pronger missed practice yesterday because of symptoms attributed to stomach flu.
continued

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