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Detroit Teams Turning To Buffalo’s Regionalism Model

From Bruce Garrioch,

“If you stuck a pin in a map and circled every area within 90 minutes of downtown Detroit, that’s where we’re trying to draw from,” [Wings’ senior VP/alternate governor Jim] Devellano said.

“What has worked for us is marketing pretty hard into western Ontario. Big time. Windsor, Chatham, London, St. Thomas, Sarnia. We’ve marketed big into Ontario, and with the Canadian dollar now strong, it has helped.”

“We’ve made sure that people in western Ontario understand there is an availability of tickets. That has helped. We’re actually up a fair amount with the Red Wings. We haven’t been too bad, but I can’t tell you the last four years haven’t been a tough sell because they have been.”

The Wings/Tigers didn’t just dream up the strategy, they’ve seen it work elsewhere and borrowed the idea. All they had to do was study the success of the Buffalo Sabres and Bills.

more , including much more from Devellano.

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Comments

NIVO's avatar

b.s.!!!!!!! I live less than 90 minutes away and FSD detroit gets blacked out everytime the game starts.

Posted by NIVO from underpants gnome village on 05/05/11 at 07:30 PM ET

OlderThanChelios's avatar

“If you stuck a pin in a map and circled every area within 90 minutes of downtown Detroit, that’s where we’re trying to draw from,” [Wings’ senior VP/alternate governor Jim] Devellano said.

Well, Jimmy D., you better put a better product on the ice next year or you won’t even be drawing from Detroit, let alone Ontario.

I live less than 90 minutes away and FSD detroit gets blacked out everytime the game starts.

I think you’re missing the obvious here, NIVO. They black out those games so you have to buy a ticket (or some expensive TV package) to watch the Wings. But, as I said above, they’re not going to get anyone to the Joe, or even to watch on TV, if they don’t make some changes in this current team.

Posted by OlderThanChelios from Grand Rapids, MI on 05/05/11 at 07:50 PM ET

NIVO's avatar

your right i did miss what was said. But at the same time, with living IN the market, getting Tigers games/Pistons games/Lions games…...i still dont get wings games. And Buttmans package for the next 10 years is sure to be gold as well. I thought he was supposed to be GROWING the sport? You are correct OlderThanChelios, and i apologize. Just had to vent some frustration about it.

Posted by NIVO from underpants gnome village on 05/05/11 at 07:58 PM ET

OlderThanChelios's avatar

Just had to vent some frustration about it.

Geez, no need to apoligize for getting screwed. And we all have the need (and the right) to vent a whole lot of frustration right now. In fact, if I didn’t vent what I’m feeling these days, the top of my head would blow clean off. smile

Posted by OlderThanChelios from Grand Rapids, MI on 05/05/11 at 08:21 PM ET

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About The Sabres Observer

Dave Davis has covered the Buffalo Sabres for various NHL accredited websites and newspapers since 2003.  He was the senior writer and Sabres correspondent for The Fourth Period, covered hockey for Western New York Sports and Leisure Magazine, and has had articles featured on NHL.com, FOX Sports, Yahoo Sports and in New York Sportscene.  Sabres news and notes can be found on his Twitter page.

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Email: dd@kuklaskorner.com Twitter: [@DaveDavisHockey]