The Sabres Observer
by @DaveDavisHockey on 05/05/11 at 07:43 PM ET
From Bruce Garrioch,
“If you stuck a pin in a map and circled every area within 90 minutes of downtown Detroit, that’s where we’re trying to draw from,” [Wings’ senior VP/alternate governor Jim] Devellano said.
“What has worked for us is marketing pretty hard into western Ontario. Big time. Windsor, Chatham, London, St. Thomas, Sarnia. We’ve marketed big into Ontario, and with the Canadian dollar now strong, it has helped.”
“We’ve made sure that people in western Ontario understand there is an availability of tickets. That has helped. We’re actually up a fair amount with the Red Wings. We haven’t been too bad, but I can’t tell you the last four years haven’t been a tough sell because they have been.”
The Wings/Tigers didn’t just dream up the strategy, they’ve seen it work elsewhere and borrowed the idea. All they had to do was study the success of the Buffalo Sabres and Bills.
more , including much more from Devellano.
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Dave Davis has covered the Buffalo Sabres for various NHL accredited websites and newspapers since 2003. He was the senior writer and Sabres correspondent for The Fourth Period, covered hockey for Western New York Sports and Leisure Magazine, and has had articles featured on NHL.com, FOX Sports, Yahoo Sports and in New York Sportscene. Sabres news and notes can be found on his Twitter page.
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