The Malik Report
by George Malik on 06/02/11 at 04:27 PM ET
This seems kind of bass ackwards to me, but the CBC reports that True North Sports and Entertainment is fine with asking fans to plunk down multi-year commitments to buy season tickets to watch Winnipeg’s NHL team, but won’t tell fans who they’re rooting for until they reach the 13,000 season ticket-holder mark:
The name of Winnipeg’s new NHL team won’t be unveiled until the season ticket drive is done, CBC News has learned.
There’s been plenty of speculation about when the name will be announced and what it will be. Scott Brown, communications director at True North Sports and Entertainment, said the organization is discussing that but won’t make any announcement until the 13,000 season ticket benchmark is reached.
“We want people to stay focused on the process of getting the 13,000 and getting the franchise secured because if we don’t get to the 13,000, then the signal that sends to the larger hockey community is not necessarily a positive one,” he said.
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