The Malik Report
by Paul on 09/19/13 at 10:25 AM ET
from Emory Sports Marketing Analytics,
The number one team in our social media ranking is the Detroit Red Wings. This is not a surprise, as the common wisdom is that the Red Wings are the number one team in Detroit (at least according to Professor Lewis’ sister in law). The Red Wings have great social media presence on both Facebook and Twitter. In positions 2 through 5 we have the Bruins, Devils, Flyers and Avalanche. These are all big time fan bases with the exception of the Avalanche (actually we are not sure about the Devils but there was an episode of Seinfeld involving face painters so we assume Devils’ fans are indeed very passionate).
The Avalanche is where the story gets interesting. While the Avalanche rank only 21st in the league in Twitter followers and 12th in terms of Facebook likes, they have achieved these results in a relatively small market, while often struggling on the ice (16-25 last year). Our model suggests that Denver is potentially a strong hockey market.
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The Malik Report is a destination for all things Red Wings-related. I offer biased, perhaps unprofessional-at-times and verbose coverage of my favorite team, their prospects and developmental affiliates. I've joined the Kukla's Korner family with five years of blogging under my belt, and I hope you'll find almost everything you need to follow your Red Wings at a place where all opinions are created equal and we're all friends, talking about hockey and the team we love to follow.