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Watching Game 4 Chicago/Detroit

from Paulsen of Sports Media Watch,

Game 4 of the Blackhawks/Red Wings second round Stanley Cup playoff series drew a 1.1 U.S. rating and 1.8 million viewers on NBC Sports Network Wednesday night, the highest rated and third-most viewed second round game ever on the network. Only Rangers/Capitals Game 3 last year (1.9M) and Sharks/Red Wings Game 2 in 2010 (1.8M) drew more viewers.

The strong numbers came despite competition from the other high-profile second round series — the overtime Game 4 between the Bruins and Rangers. Bruins/Rangers drew a 0.7 U.S. rating and 1.4 million viewers on CNBC.

The Blackhawks/Red Wings and Bruins/Rangers games overlapped from 8:00-10:00 PM ET, earning a combined 3.3 million viewers over the two-hour period. During those two hours, the Stanley Cup Playoffs was the top draw on cable in total viewers and the adults 18-49 demo....

Locally, Blackhawks/Red Wings Game 4 scored a 10.04 rating in Chicago — the market’s highest ever for a second-round game on NBCSN — and a 12.35 in Detroit.

a bit more on the ratings...

Filed in: | The Malik Report | Permalink


Primis's avatar

The dirty little secret about the DET-CHI series is that as good as CHI’s ratings are, DET is probably what’s giving the series good nationwide numbers.

Here’s the thing though:  NBC Sports has very vested (and conflicted) interest in CHI and SJ continuing and trying to I guess… “grow their fanbases”.

NBC is now owned by Comcast, and Comcast… owns the local TV rights to the Hawks and Sharks on their networks.  Ed Olczyk is on NBC Sports not because he’s any good, but because he’s already an employee of theirs by working Hawks games with Pat Foley on CSN Chicago.  The Sharks are ALWAYS the late game on NBC Sports because they own CNS Bay Area, which owns the Sharks’ TV rights.  NBC can just use CSN’s telecast (which they already own) and air it nationally, without having to pay for more announcers or rights or anything.

This isn’t an accident.  They’re trying everything to turn the obvious (Flyers, which are owned by Comcast outright) and less-obvious (Hawks and Sharks) into national brands by any means necessary.  Right now, they placed their bets on CHI, ignorant of the fact that while CHI does well in-market when they’re winning, they have almost no national fanbase penetration in the grand scheme of things.

I won’t lie:  I didn’t mind OLN, then Versus so much, nor that they were giving Bristol the finger by doing so.  I really… really have a problem with the new NBC Sports though and parent Comcast’s conflict of interests anymore.  They’re pushing the Flyers, Hawks, and Sharks down everyone throats as best they can, and the NHL needs to get away from them ASAP.  If the Flyers hadn’t stunk to high heaven this year, we’d be having them shoved down our throats even more than the Hawks and Sharks.

Posted by Primis on 05/24/13 at 11:49 PM ET

George Malik's avatar

The other secret is that a quarter to a third of people in the immediate Metro Detroit area are watching the CBC.

Posted by George Malik from South Lyon, MI on 05/25/13 at 12:00 AM ET

HockeyFanOhio's avatar

I wish there was a way for me to get the CBC broadcast down here in Ohio.  Even though I imagine it has a serious Canadian bias.

Posted by HockeyFanOhio from Central Ohio on 05/25/13 at 02:13 AM ET

George Malik's avatar

It’s just like NBC, except not as overtly obnoxious. Bob Cole’s incredibly minimalistic method of calling games sometimes feels like an information blackout compared to Mike Emrick’s every-detail-is-important play-by-play, and Kelly Hrudey’s very capable of saying stupid things.

The fact that Martin Brodeur’s joined the intermission panel of P.J. Stock, Kevin Weekes, Elliotte Friedman and Ron MacLean hasn’t necessarily helped, either, because you can tell that he still sees certain players as opponents and some as Team Canada teammates—and since Brodeur joined the crew, they’re really harping on his experiences with Team Canada in 2006 and 2010.

Posted by George Malik from South Lyon, MI on 05/25/13 at 02:35 AM ET

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The Malik Report is a destination for all things Red Wings-related. I offer biased, perhaps unprofessional-at-times and verbose coverage of my favorite team, their prospects and developmental affiliates. I've joined the Kukla's Korner family with five years of blogging under my belt, and I hope you'll find almost everything you need to follow your Red Wings at a place where all opinions are created equal and we're all friends, talking about hockey and the team we love to follow.