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Tomorrow night, the Toledo Walleye will hold ‘Star Wars Night,’ with the Stanley Cup in attendance

The Red Wings and Blackhawks' ECHL affiliate, the Toledo Walleye, have received a significant amount of press from every outlet from Puck Daddy to Deadspin regarding the fact that the back half of their home-and-home series with the Kalamazoo K-Wings while wearing these jerseys to commemorate a "Star Wars Night" promotion whose special guests will include Stormtroopers, Darth Vader, Jedi knights and the Stanley Cup...

(The Walleye will be the "Rebel pilots" and the K-Wings will play the role of the "Vaders," with the jerseys to be auctioned off to raise funds for Multiple Sclerosis research after the game)

But the promotion's just too innovative, cool and plain old "fun" to not mention again. The Toledo Blade's Mark Monroe spoke with the Walleye's communications director regarding the promotion:

“Star Wars is one of those movies that everyone knows,” said Andi Roman, the team’s communications director. “You watched it as a kid and now you watch it with your kids. It's good versus evil. People just get swept up in it. And we have a lot of fun with it. We’re excited to bring one of our most popular promotions from the Mud Hens to the Walleye.”

Both teams’ jerseys will be auctioned off immediately after the game. Proceeds from the X-Wing Pilot jerseys will benefit the National MS Society. Proceeds from the Darth Vader jerseys will benefit the Wounded Warrior Project.

The night also will include more Star Wars events. Fans are encouraged to wear their best Star Wars outfits and prizes will be awarded to the best costume. There also will be special dining options. The video board also will have Star Wars elements and sounds.

Star Wars characters, including Chewbacca, Stormtroopers, Tusken Raiders, Clones, and Jedi, will be available for fan photos on the main concourse.

“The players are excited,” Roman said. “They know the fans really like the different specialty jerseys and think it’s great that both sides will be wearing one.”

She said fans have been talking about the night since it was announced this summer.

“As for the jerseys, it’s a kind of a love it or hate it,” Roman said. “This night is going to be filled with unique Star Wars food, fun fanwear, and I’m sure the Huntington Center concourse will look like a Star Wars convention,” Roman said.

Monroe continues and offers details regarding the Stanley Cup's visit, courtesy of the Blackhawks...

Filed in: | The Malik Report | Permalink



Kinda gimmicky yet kinda awesome.

Posted by neffernin on 11/01/13 at 04:41 PM ET

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The Malik Report is a destination for all things Red Wings-related. I offer biased, perhaps unprofessional-at-times and verbose coverage of my favorite team, their prospects and developmental affiliates. I've joined the Kukla's Korner family with five years of blogging under my belt, and I hope you'll find almost everything you need to follow your Red Wings at a place where all opinions are created equal and we're all friends, talking about hockey and the team we love to follow.


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