The Malik Report
by George Malik on 09/24/13 at 01:57 PM ET
Red Wings fans noticed that the Amway patches are slowly working their way off of Detroit's practice jerseys, and when I attended last Saturday's Wings-Bruins game at the Joe, the Amway signage had been replaced by big Kroger banners. As such, the Detroit News's Louis Aguilar asked the team, which is now, "Presented by AT&T" on its website, if their deal with Amway had indeed lapsed:
“It has ended. It led its course,” said John Hahn, senior director of communications for the Red Wings. Amway representatives also confirmed the partnership has ended. Red Wings and Amway officials said they would release official statements Tuesday afternoon.
First announced in November 2010, the multi-platform deal was the first time in Wings history that the team agreed to a “presenting sponsor.” Details were never disclosed, but analysts speculated it was a seven-figure deal and some predicted the new Wings’ home ice, which is planned to be built soon, could be named Amway arena.
Last year, Amway’s logo was placed on the team’s practice jerseys and practice pucks. Its logo was on the ice of Joe Louis Arena, on the scoreboards, on game tickets and on a variety of advertising and marketing ventures. But not this year.
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The Malik Report is a destination for all things Red Wings-related. I offer biased, perhaps unprofessional-at-times and verbose coverage of my favorite team, their prospects and developmental affiliates. I've joined the Kukla's Korner family with five years of blogging under my belt, and I hope you'll find almost everything you need to follow your Red Wings at a place where all opinions are created equal and we're all friends, talking about hockey and the team we love to follow.