The Malik Report
by George Malik on 06/08/11 at 08:09 PM ET
File this one under, “Who knew?” From the Windsor Star’s Bob Duff, when it comes to ratings, Mike Modano’s tenure with the Wings may have brought Detroit a little more name-brand recognition:
According to Nielsen, the company famous for supplying television ratings, this season, the Detroit Red Wings suited up two of the top players in the National Hockey League in terms of public awareness, according to the Nielsen Sports/E-pool N-Scores, which evaluates name, image awareness, appeal and attributes such as sincerity, approachability, experience and influence, all designed to determine a player’s endorsement potential.
Topping the list among current players was Pittsburgh Penguins captain Sidney Crosby, who posed an N-score of 26. Surprisingly, Red Wings centre Mike Modano (20) rated second, followed by Washington’s Alexander Ovechkin (16). Red Wings captain Nicklas Lidstrom tied with Chicago captain Jonathan Toews for fourth overall, each with an N-score of 14.
Among retired players, Wayne Gretzky was the runaway leader with an astonishing N-score of 203. Next was Red Wings legend Gordie Howe, who scored a 45. Former Wings captain and current Tampa Bay Lightning GM Steve Yzerman polled sixth (20) and ex-Wing and former Windsor Spitfires captain Adam Graves came home 10th overall with an N-score of seven.
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The Malik Report is a destination for all things Red Wings-related. I offer biased, perhaps unprofessional-at-times and verbose coverage of my favorite team, their prospects and developmental affiliates. I've joined the Kukla's Korner family with five years of blogging under my belt, and I hope you'll find almost everything you need to follow your Red Wings at a place where all opinions are created equal and we're all friends, talking about hockey and the team we love to follow.