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The Malik Report

Red Wings go ‘viral’ for the playoffs

Quite spiffy, per DetroitRedWings.com’s Jake Duhaime:

Hey fans,

We’re encouraging YOU, our awesome Social Media followers to break out the cameras and show off your creativity for the first ever Detroit Red Wings viral video campaign. Using our 2011 Stanley Cup Playoffs tagline – ‘Don’t Miss a Moment’ as a springboard, we’re asking fans to showcase the moments they don’t want to miss come playoff time.

For example: Don’t miss a moment. Don’t miss the memories. Don’t miss the history. Don’t miss the octopus. Don’t miss 20 years of playoff excellence. This is open to EVERYBODY, young and old, local, national and international!

Continued, and Jake explains the concept via a YouTube video as well:

Filed in: | The Malik Report | Permalink


Mr. Fnytelhatt's avatar

Good luck artificially making something “viral”. It HAS worked but mostly doesn’t.

Posted by Mr. Fnytelhatt on 04/01/11 at 05:50 PM ET

Nate A's avatar

Viral marketing = We’ve cut our advertising budget significantly.

Posted by Nate A from Detroit-ish on 04/01/11 at 06:43 PM ET

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About The Malik Report

The Malik Report is a destination for all things Red Wings-related. I offer biased, perhaps unprofessional-at-times and verbose coverage of my favorite team, their prospects and developmental affiliates. I've joined the Kukla's Korner family with five years of blogging under my belt, and I hope you'll find almost everything you need to follow your Red Wings at a place where all opinions are created equal and we're all friends, talking about hockey and the team we love to follow.