The Malik Report
by George Malik on 10/03/13 at 11:27 AM ET
Per the Wings' PR department...Here's some marketing/a free plug:
Jack Link’s® Continues Messin’ With Hockeytown
The leading meat snack brand sponsors Midwest hockey team for the third consecutive season
Detroit, Mich. & Minong, Wis. (Oct. 3, 2013)- Jack Link’s® Beef Jerky, one of the largest snack brands in the U.S., will sponsor the Detroit Red Wings in 2013-2014 for the third consecutive season.
Both Midwest staples, Jack Link’s Beef Jerky and the Detroit Red Wings are entering another season together with hopes of even more excitement than years before. The tried and true pairing is sure to encourage fans to ‘Feed Their Wild Side’ in Hockeytown, USA!
“We are happy to welcome America’s best-selling brand of beef jerky to the Joe Louis Arena as one of our continuing partners,” said Rob Croll, director of corporate partnerships, Detroit Red Wings. “Jack Link’s has been a great corporate partner in the past, and we are grateful to work with them again this year.”
As a sponsor, Jack Link’s will provide Red Wings fanatics with an opportunity to win game tickets on the Red Wings’ Facebook page, receive samples of protein-packed meat snacks at The Joe, and see Messin’ with Sasquatch™ commercials and videos in-arena. In addition, Jack Link’s will have LED dasherboard signage at a premium center ice location.
“Hockey season is synonymous with so many things Jack Link’s embodies: creating memories with family and friends, traditions, excitement and ‘Feeding your Wild Side’,” said Kevin Papacek, director of marketing, Jack Link’s Beef Jerky. “The renewal of our Red Wings partnership solidifies a great combination of two fan favorites in Detroit: The Red Wings and Jack Link’s.”
The Detroit Red Wings have won 11 Stanley Cup Championships and they are one of the most popular NHL franchises, while Jack Link’s holds the title of America’s favorite meat snacks.
Fans should be on the lookout for Jack Link’s brand icon, the elusive Sasquatch, who stars in thepopular Messin’ With Sasquatch campaign. Sasquatch may come out and join the fun at select hockey games this season.
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The Malik Report is a destination for all things Red Wings-related. I offer biased, perhaps unprofessional-at-times and verbose coverage of my favorite team, their prospects and developmental affiliates. I've joined the Kukla's Korner family with five years of blogging under my belt, and I hope you'll find almost everything you need to follow your Red Wings at a place where all opinions are created equal and we're all friends, talking about hockey and the team we love to follow.