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Red Wings hope to convert Southwestern Ontario to ‘Wings country’

I stuck this in the practice post, but it merits its own entry: The CBC Windsor noted that the Red Wings are aggressively marketing themselves to fans in Southwestern Ontario, and while this isn't "new news," it may raise the dander of Leaf fans:

The Wings vice president of marketing, Robert Mattina, said 10 per cent of the team’s season ticket base is Canadian.

“It has increased over the last four or five years. We made a concerted effort to develop more marketing and promotion through the Canadian triangle,” he said. “We made a concentrated effort to expand.”

That triangle includes Windsor, Sarnia and London. The combined population of the trio of cities is approximately 638,000 — slightly less than the 703,000 people that call Detroit home.

“It’s strictly that we have a whole market that is hockey fans. It just made great sense to market where the fans are,” Mattina said. “If you look at London, it’s halfway between Detroit and Toronto. We have lower priced tickets, we have a great product and when you include traffic it’s easier to come to Detroit than it is to Toronto.”

There may be the odd Montreal Canadiens or Chicago Blackhawks fan living in Windsor, but for the most part, the city that is a five-minute bus ride from Joe Louis Arena is split between the Detroit Red Wings and Toronto Maple Leafs.

For the first time in 15 seasons, the two teams are in the same conference. NHL realignment has moved the Wings and Leafs into the Atlantic Division of the Eastern Conference. The two teams haven’t been in the same division since the 1997-1998. The Leafs and Wings split a pre-season home-and-home series on the weekend.

“The energy in this building seemed not quite like a playoff game, but close to a playoff game,” Mattina said of a Friday night meeting the Wings won at the Joe.


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About The Malik Report

The Malik Report is a destination for all things Red Wings-related. I offer biased, perhaps unprofessional-at-times and verbose coverage of my favorite team, their prospects and developmental affiliates. I've joined the Kukla's Korner family with five years of blogging under my belt, and I hope you'll find almost everything you need to follow your Red Wings at a place where all opinions are created equal and we're all friends, talking about hockey and the team we love to follow.


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