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The Malik Report

Henrik Zetterberg partners with…Mylec hockey?

I grew up playing street hockey, not ice hockey, as the massive expansion of rinks in Metro Detroit occurred during my hockey-playing days, and I started out using Mylec gear. As such, this press release from Mylec Hockey (via RedWingsFeed) is pretty spiffy...

Winchendon, MA, October 04, 2013 --(PR.com)-- Mylec President Ricky Laperriere announced today that 2008 Stanley Cup Champion and Conn Smythe Trophy winner Henrik Zetterberg will endorse and promote Mylec Hockey's Street and Ball Hockey products in a multi-year agreement. All royalties will be donated to the Zetterberg Foundation.

Mylec has been an industry leader in the street and ball hockey products to the sporting goods industry for over 40 years. Mylec products are proudly made in the USA in Winchendon, MA, at a new state-of-the-art manufacturing facility opened in October 2011. "The Zetterberg endorsement brings a lot of excitement to our future marketing efforts in taking our brand to the next level," according to Laperriere.

Zetterberg, who recently was awarded the 2013 NHL Foundation Award for his numerous community initiatives outside of his on ice performance views "the Mylec partnership as an extended involvement for him to influence and assist young players of every age to participate in Street and Ball Hockey. The most important goal for every player is to enjoy the hockey playing experience and have fun playing the game-I share that vision with Mylec."

To receive more information on Mylec products please contact Mylec on their web site http://www.mylec.com or Kevin Johnson at (978)297-0089 ext 304, or email: kj.mylec@gmail.com

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Comments

SYF's avatar

They’re tapping into the Euro market as well with Zata’s endorsement. 

All royalties will be donated to the Zetterberg Foundation.

So glad that man’s wearing the “C” in Detroit.

Posted by SYF from Alana Blanchard's Bikinis and Surfboards on 10/04/13 at 02:08 PM ET

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The Malik Report is a destination for all things Red Wings-related. I offer biased, perhaps unprofessional-at-times and verbose coverage of my favorite team, their prospects and developmental affiliates. I've joined the Kukla's Korner family with five years of blogging under my belt, and I hope you'll find almost everything you need to follow your Red Wings at a place where all opinions are created equal and we're all friends, talking about hockey and the team we love to follow.