The Malik Report
by George Malik on 07/13/11 at 06:16 PM ET
Well now things get a little…corporate…in the Mike Commodore number-choosing saga. I have no problem with the concept of the Red Wings’ newest defenseman choosing to wear 64 if he wishes, but the person who makes the computer’s modern-retro analogue told the National Post’s Sean Fitz-Gerald that there’s quite a “synergy” developing:
“I can’t even think of words to describe how ecstatic we would be,” said Barry Altman, president and chief executive of Commodore USA.
The Commodore 64 was a ubiquitous presence in North American homes in the early 1980s, reportedly selling as many as 30 million units. Intense competition led to its downfall, and the original company declared bankruptcy in 1994. Altman resurrected the brand last year, re-launching the distinctive platform on April 5 after acquiring the trademarks. The new company – Commodore USA – built a new facility in Fort Lauderdale, Fla., and began shipping the units a little more than a week ago.
As far as Altman’s concerned—and this is kinda, let’s say corporate—the Puck Daddy pledge-o-thon and Commodore’s consideration regarding wearing said number is a tribute to, well, his business interests:
“This is really a grassroots adventure, where the fans have come together and realized that the name, the company, the franchise and our company all have reached a perfect storm,” Altman said. “If, in fact, he feels comfortable wearing that jersey – the No. 64 — obviously it would thrill everyone when he hit the ice.”
Altman said his company has no formal agreement with Commodore, and is not sure how the NHL would embrace the combination, business-wise.
“We are eagerly awaiting his decision,” he said. “We even envisioned supporting them in any way that’s comfortable for everybody – Commodore giveaways, Commodore nights, Commodore T-Shirts. Again, this is all up to the team, and all up to Mike. Whatever they decide, we’re going to roll with it.”
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The Malik Report is a destination for all things Red Wings-related. I offer biased, perhaps unprofessional-at-times and verbose coverage of my favorite team, their prospects and developmental affiliates. I've joined the Kukla's Korner family with five years of blogging under my belt, and I hope you'll find almost everything you need to follow your Red Wings at a place where all opinions are created equal and we're all friends, talking about hockey and the team we love to follow.