The Malik Report
by Paul on 08/05/13 at 11:02 AM ET
from Richard Deitsch of Sports Illustrated,
It's tough for a non-rights holder to get any kind of viewer traction (outside of an online audience) for Olympic coverage, but Fox Sports 1 is staffing up for Sochi. The network has hired Michelle Kwan and Chris Chelios to serve as Olympic analysts, joining a roster that includes previous additions, Picabo Street and Andy Finch, who will work the Games onsite as well. The analysts will focus on the sports in which they competed -- figure skating for Kwan, hockey for Chelios, alpine skiing for Street and snowboarding for Finch -- but they'll also be part of group discussions on general Olympic topics. "I targeted people with personalities," said Rick Jaffe, senior vice president of news operations for Fox Sports. "I sold them on 'Hey, we will let you be you here. You can come here and let your personality show and have fun.'"...
Jaffe said Chelios will also be the NHL analyst for Fox Sports 1. He'll work through the end of the Stanley Cup playoffs and will have an in-home camera when breaking news occurs. "I think he can be great," Jaffe said.
much more media talk if you are interested in that topic...
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