The Malik Report
by Paul on 10/29/12 at 02:17 PM ET
from Chris Johnston of the CP at the Globe and Mail,
“While the game may be Jan. 1, I knew that (a decision on the Winter Classic) was coming sooner than people thought,” sports marketer Brian Cooper said Monday. “Say you’re a bank and you’re going to bring down your top 150 wealth management clients and they’re going to block off New Year’s Day — you have to give that a lot of advance, especially if it’s New Year’s Day.”
Cooper, the president and CEO of S&E Sponsorship Group, represents a number of corporate clients who do business with the NHL.
He views the pending cancellation of the Winter Classic as a significant moment in the league’s ongoing labour dispute. The game at Michigan’s “Big House” was one he thought had a tremendous amount of potential because of the inclusion of the Maple Leafs, the first Canadian team to participate.
“This is the first year that it really affects Canada,” said Cooper. “There was going to be a lot of in-market (sponsorship) activations, there were going to be a lot of hosting opportunities, there were going to be consumer promotions. ...
“This was a big date.”
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