by Tony on 11/13/08 at 03:44 PM ET
NEW YORK, N.Y. (November 13, 2008)-VERSUS, the network that celebrates real competition and the exclusive cable television home of the National Hockey League (NHL), earned its most-watched regular-season game among households (364,645) for the Detroit Red Wings/Pittsburgh Penguins 2008 Stanley Cup Final rematch on November 11; beating the Red Wings/Toronto Maple Leafs 2008-09 U.S. regular-season opener on October 9.
The game garnered a .5 national HH rating, matching the best rating for a regular-season NHL game ever on the network. Locally, Pittsburgh received a 5.8 HH rating and Detroit delivered a 3.3 HH rating, making VERSUS the #1 rated cable network in both markets for the 7:00-9:45 p.m. ET period.
Through the first six weeks of the 2008-09 regular season (11 games) as compared to the same time period last year (12 games), the network has seen gains in HH impressions (up 7%), total viewership (up 14%), and increases across all key male demos: Men 18-34 (up 29%), Men 18-49 (up 35%) and Men 25-54 (up 21%).
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Originally at Blogspot, then at MVN, TheConfluence has over 1500 articles reporting Penguins news as well as jumping on my soapbox to opine constructive Penguins criticism.
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