by Tony on 05/01/13 at 03:04 PM ET
From Sports Business Daily's John Ourand,
Are this year’s Pittsburgh Penguins about to join the ranks of the most-watched American sports teams?
Heading into their final regular-season games last week, the Penguins were on pace to post the highest average RSN rating for any U.S.-based MLB, NBA or NHL team since 2002. Penguins games on Root Sports were averaging a 12.56 Nielsen rating in the Pittsburgh market, a mark that would be the highest RSN rating for any U.S.-based NHL team on record.
Since 1997, only the 2002 Seattle Mariners, who pulled a 13.2 average on FSN Northwest that year, would have a higher rating among U.S.-based MLB, NBA or NHL teams than what the Penguins were averaging as of last week, according to SportsBusiness Journal research.
Before this year, the highest RSN rating in the last five years came in San Antonio for the 2010-11 season, when Spurs games on FS Southwest averaged a 10.19 rating. Before that, the Boston Red Sox averaged a 12.20 average on NESN for the 2007 season, the year in which they won their second World Series title of the decade.
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