Kukla's Korner

Oil Patch

Barons Building in Oklahoma City

The Edmonton Oilers’ AHL farm team, the Oklahoma City Barons have not been receiving the traditional main stream coverage that might help the team attract more fans. This is the Barons’ second year of existence and unfortunately Ryan Aber, the writer who covered the Barons for the Daily Oklahoman was reassigned and has not been replaced. Neal Livingston has written on the Copper & Blue a piece explaining the media situation, and what that means for non-traditional coverage of the team.

It is because of the current media situation however, that it has become so important that Barons continue their valiant work in the community.

The Barons, like all other hockey teams, visit sick children in hospitals have worked with various city schools to engage with students in an after school floor hockey program and have also worked with Habitat for Humanity.

Although this is not intended as a ploy to make the news, or draw attention to the team in this case that is exactly what this sort of endeavour can do. As the Barons’ head coach Todd Nelson says in the video, this is a team building event for the players, and a chance to bond outside of the ice. At the same time, the players are becoming actively involved in their community, and impacting lives.

Most likely I have framed more houses than most of the players, but especially with your first build, there is something to be said about actually building something with your own two hands; it can be quite rewarding. The players had the opportunity to meet the family that will live in the home once it’s finished and based off on the twitter responses from the players, it was a good day. Curtis Hamilton tweets “Spent the day building a house for habitat for humanity. Pretty cool experience. #nailing” Hamilton is an Oilers prospect and left winger playing his first year in the AHL.

Some may see the Barons working with Habitat for Humanity a ploy to garner media attention, but I couldn’t disagree more. The Barons are healthy, fit and energetic; exactly the kind of people that would find a day of manual labour relatively easy.  The players are also a large group who was able to devote a day of labour, something that not every office is able to do. I truly believe that this was intended as a way for the players to give back to the community and a chance for some of the new players to have an opportunity to see more of their community as well as prepare themselves for more events and activities such as this throughout their careers.

At the same time, the Barons have decreased the seating in the Cox Convention Centre, their home rink, to give the arena a more “homey feel” but also because they have not been selling out games. Exactly why Barons hockey isn’t big in Oklahoma City, I can’t say, but I think that it was something to do with media attention. So although a day of building with Habitat for Humanity is an excellent endeavour in terms of team building, it also serves the dual purpose of perhaps introducing the team to some who were not otherwise aware of their existence.

When I made a visit to Oklahoma last season to interview players and see what the atmosphere was like everyone I spoke to outside of the arena wasn’t quite sure who the Barons were, or what the AHL was. The manager of my hotel said that he believed that people in Oklahoma City loved winners, but that perhaps they would prefer a professional sports team more than another minor team. I found his comment interesting and told him that several players would be up and down from the NHL through the course of a season. This piqued his interest, especially since the last hockey team in Oklahoma City had been a CHL (Central Hockey League) team, the Oklahoma City Blazers. As I left, I had hoped that perhaps I had encouraged at least one more person to take in a Barons game.

Both the Oilers and the Barons are off to an excellent start. The Barons are 9-2-1 while the Oilers are 9-3-2, and both teams need each other. A winning season for the Barons may help to attract the media attention that may help attract the fans. Unfortunately, this may be a chicken and the egg situation though. Is it fan attention that would drive the media attention? I think that it is the first option, but like everything else Oilers related, this is another wait and see situation.

Filed in: Edmonton Oilers, Oklahoma City Barons, | Oil Patch | Permalink



Sadly, the newsprint industry is no longer what once it was. Budgets have been slashed and with them, personnel. The consequence in this particular case is the elimination of the beat writer. With no beat writer, no media coverage and with no media coverage comes apathy and/or disinterest. Or maybe simply unawareness; if a tree falls . . .

Continuing to win will make a difference, possibly a huge difference, and so too would cancellation of the NBA season. Kudos to ownership for continuing to try and attract the paying customer. He/She has a wonderful product; watching the Barons is truly a treat -some of these players will go on to future NHL success.

The good news is that OKC was once a huge supporter of their AHL team. Let’s hope these days come again.

As usual kiddo, an interesting and thoughtful article.

Posted by Buckwheat from Burma on 11/10/11 at 10:37 AM ET

Lisa Brown's avatar

I agree, I think that the lack of local media coverage has led to unawareness. I doubt that the team makes the local newscast sport highlights, and as we all know, basketball still gets a lot of attention even when they are in a lockout.

I applaud the efforts to try to make fans of the children, the Tuesday game this week was an opportunity for schools to take their students to check out a game, and just yesterday the team had an all day indoor floor hockey program set up for students promoting active and healthy living.

Hopefully the wins will continue and that will help with the coverage and popularity of the team.

Posted by Lisa Brown on 11/10/11 at 12:43 PM ET

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.


Notify me of follow-up comments?


Most Recent Blog Posts

About Oil Patch

Lisa McRitchie is a fairly new writer, online at least, but makes up for inexperience with passion for the game of hockey and memories of Mrs. Leskiw’s English AP class; who knew they would pay off one day.

Oil Patch focuses on the Edmonton Oilers, the Edmonton Oil Kings, The Oklahoma City Barons and Team Canada Hockey with game coverage, news updates, speculation and interviews.

Although the Oilers have had a difficult past decade… or three, here at Oil Patch, the future looks bright.

You can subscribe to the RSS feed here

Follow on Twitter @lisamcritchie

Or contact directly lisa.mcritchie@gmail.com