Kukla's Korner

Selling the NHL in the digital age

Besides getting the chance to ride along in the big rig with the cooling equipment for the Winter Classic, and keeping hockey fans engaged in an ongoing discussion on Twitter (he’s @umassdilo), Michael DiLorenzo is also the NHL’s Director of Corporate Communications.  Recently he sat down for a podcast interview with Russell Scibetti of The Business of Sports, and it’s a good listen for anyone interested in how the NHL plans to push forward on the business front in the digital age, in light of the fact that hockey fans tend to be a more upscale, technically-savvy group than other sports fans.

Filed in: NHL Commentary, | On the Forecheck | Permalink


Be the first to comment.

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.

Commenting is not available in this channel entry.