Kukla's Korner

Selling the NHL in the digital age

Besides getting the chance to ride along in the big rig with the cooling equipment for the Winter Classic, and keeping hockey fans engaged in an ongoing discussion on Twitter (he’s @umassdilo), Michael DiLorenzo is also the NHL’s Director of Corporate Communications.  Recently he sat down for a podcast interview with Russell Scibetti of The Business of Sports, and it’s a good listen for anyone interested in how the NHL plans to push forward on the business front in the digital age, in light of the fact that hockey fans tend to be a more upscale, technically-savvy group than other sports fans.

Filed in: NHL Commentary, | On the Forecheck | Permalink
 

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